LEICHTER'S ROADMAP IS READY. LET'S GET STARTED.
Your SEO Launch Report uncovered real opportunities to reach the doctors, therapists, and private-practice owners you serve. This proposal turns those findings into a monthly roadmap: resource pages that rank, lead magnets that grow your list, and a clear path from helpful content to new clients.
The foundation, plus what'll actually move the needle.
The Partnership Plan keeps your site healthy, secure, and running well. It's the foundation of every relationship we build, and the launchpad for everything else: strategy, content, SEO, and design.
On top of that, we layer Leichter's SEO & Growth Plan, tailored to your business. The plan below acts directly on your SEO Launch Report: resource pages built to rank, a quarterly lead magnet cycle to grow your email list, and a clear path from helpful content to new clients.
The GruffyGoat Team
BOTH PLANS, SIDE BY SIDE.
Partnership Plan
Everything that keeps your site secure, fast, and current. The base every other piece of work sits on.
- Managed hosting on monitored infrastructure
- SSL encryption
- Firewall, malware, and spam protection
- Performance optimization with caching and CDN
- Automated daily backups
- Monthly platform updates (WordPress, Webflow, Shopify, Squarespace)
- Performance and uptime monitoring
- Routine security checks
- Premium plugin licensing maintained by us
- 1 support hour per month
Leichter's SEO & Growth Plan
Everything in the Partnership Plan, plus the monthly and quarterly work that grows visibility, leads, and clients.
- Everything in the Partnership Plan
- 3 support hours per month (1 base, plus 2 added)
- Monthly SEO and site health reviewEach month we audit links, speed, metadata, and conversion paths, then deliver a short report on what we found and fixed.
- Two new resource pages per monthBuilt from your existing checklists and guides — search-optimized landing pages with downloads, internal links, and CTAs.
- Quarterly lead magnet cycleOne flagship resource per quarter, wired into a landing page, email signup, and a short nurture sequence to grow your list.
ROADMAP BUILT FROM YOUR SEO LAUNCH REPORT.
Rank for what they're searching
Resource pages structured around the questions doctors and therapists actually type into Google, turning your expertise into discoverable answers.
Capture leads, not just traffic
Each resource pulls double duty as a lead magnet, growing your email list with the exact people you want to talk to.
Convert content into clients
Internal linking, smart CTAs, and nurture sequences route helpful readers into consults, not dead-end downloads.
EVERY MONTH.
EVERY QUARTER.
SEO & Marketing Site Health Review
Each month, we comb the site for issues that quietly chip away at performance, search visibility, and user experience.
- →Broken link scan
- →Page speed and Core Web Vitals review
- →Technical SEO/AEO check (meta tags, schema, indexing, AI-readability of content structure)
- →Optimize metadata on new blog posts
- →Mobile usability review
- →Form and conversion path testing
- →Monthly health report summarizing what we found and what we recommend
Fixes are implemented within your support hours. Larger fixes are scoped and estimated separately.
Two Resource Pages
You provide the copy for two high-value checklists or guides you'd like to upgrade. We turn each one into its own landing page, with:
- →Clear search-friendly H1 header
- →Logical H2/H3 subheadings
- →Relevant schema where appropriate
- →Optimized metadata
- →Download button for the PDF
- →Internal linking to and from the most relevant service pages and blog posts
- →Secondary CTA to join the newsletter or book a consult
Over time, this turns the Forms/Resources area into a true resource library, easier to find for both search engines and visitors, with clear paths from helpful content into your core services and email list.
Lead Magnet Cycle
Every quarter, we introduce or refresh a lead magnet to grow your email list. We pick one particularly strong resource and treat it as that quarter's flagship opt-in. For each one, we:
- →Make sure it has a polished landing page
- →Feature it on relevant service pages, the blog index, related posts, and the Forms/Resources hub (as "Featured Resource")
- →Tie it into email signup so visitors receive the resource and join your list
- →Write a short nurture sequence you can implement into your CRM
Over the year, you end up with up to four distinct lead magnets, each aligned with specific services.
+2 Support Hours
Added on top of your Partnership Plan hours, giving you 3 hours per month total, for hands-on implementation, working calls, content updates, or anything else tied to your account.
The plan assumes you're providing the copy for each piece, since your content is already strong. If you ever need help writing, the rate is $300 per piece (page or post), up to 1500 words, optimized for search and conversion.
WHAT A YEAR LOOKS LIKE.
Plus 36 support hours over the year. Three per month for implementation, working calls, and account work.
Hours included or added to your monthly support retainer are billed at $125 per hour. Retainers can be adjusted with 30 days' written notice.
Hours used beyond your monthly retainer, or one-off requests outside a retainer, are billed at $150 per hour.
LET'S GET
YOU FOUND.
Approve the plan and we kick off the first month right away: health review, two resource pages, and your first lead magnet cycle teed up.